BESSAS, H. . .; KHALIFA, K. . .; TEDJANI, K. . .; AMARA, S. B. . . The Impact of Brand Activism on Consumer Loyalty among Generation Z: An Analytical Study of the Relationship between Social Values and Purchasing Decisions. Journal of Ecohumanism, [S. l.], v. 4, n. 4, p. 6564–6580, 2025. DOI: 10.62754/joe.v4i4.7228. Disponível em: http://www.ecohumanism.co.uk/joe/ecohumanism/article/view/7228. Acesso em: 11 jun. 2026.