Zhimin, Z. , Nasir, J.S.M. and Siran, Z.B. 2025. Reinventing Native Advertising: The Impact of Short Video Campaigns in China’s Digital Landscape. Journal of Ecohumanism. 3, 8 (Jan. 2025), 10504 –. DOI:https://doi.org/10.62754/joe.v3i8.5664.